Digital marketing refers to promoting products or services using online platforms. It includes strategies like social media marketing, search engine optimization (SEO), email campaigns, and online advertising. Businesses leverage digital channels to connect with their target audience, build brand awareness, and drive sales. Social media platforms like Facebook and Instagram, search engines like Google, and email platforms are common tools. Analytics tools help track performance and refine strategies. Digital marketing enables businesses to reach a global audience, tailor messages to specific demographics, and measure the effectiveness of campaigns in real-time, making it a powerful and essential component of modern marketing efforts.